The best Growth Hacking Tools
When it comes to growing your business in the Digital Era, Growth Hacking is the basic set of procedures you should follow.
What is it?
Growth hacking is a relatively new[when?] field in marketing focused on growth. It started in relation to early-stage startups who need massive growth in a short time on small budgets, but has since then also reached bigger corporate companies. The goal of growth hacking strategies is generally to acquire as many users or customers as possible while spending as little as possible. A growth hacking team is made up of marketers, developers, engineers and product managers that specifically focus on building and engaging the user base of a business.
The typical growth hacker often focuses on finding smarter, low-cost alternatives to traditional marketing, e.g. using social media, viral marketing or targeted advertising instead of buying advertising through more traditional media such as radio, newspaper, and television.
Growth hacking is particularly prevalent with startups, when the goal is finding product/market-fit or achieving rapid growth in the early-stages of launching a new product or service to market. Growth hacking may focus on lowering cost per customer acquisition, or it may focus on long-term sustainability. “The goal of any marketing should be long-term sustainable growth, not just a short-term gain. Growth hacking is about optimization as well as lead generation. Imagine your business is a bucket and your leads are water. You do not want to pour water into a leaky bucket; it is a waste of money. That is why a true growth hacker would care about customer retention.”
Those who specialize in growth hacking use various types of marketing and product iterations to rapidly test persuasive copy, email marketing, SEO and viral strategies, among other tools and techniques, with a goal of increasing conversion rates and achieving rapid growth of the user base. Some consider growth hacking a part of the online marketing ecosystem, as in many cases growth hackers are using techniques such as search engine optimization, website analytics, content marketing and A/B testing. On the other hand, not all marketers have all the data and technical skills required by a growth hacker, therefore a separate name for this field is applicable. Why is that? Growth Hacking requires a mixed engineer-marketeer mindset.
Growth Hacking requires a mixed engineer-marketeer mindset
Product development is also heavily influenced by the growth hacker mindset. Instead of long development cycles followed by user testing. Growth hackers start user testing with wireframes and sketches; validating ideas at every stage. A growth hacker in a product development role would start user testing in a coffee shop instead of a corporate usability lab.
Growth Hacking Tool #1: Phantom Buster
Phantombuster is an all-in-one suite to make your business grow in the digital battlefield. With it, you can generate and automate everything for Growth Hacking.
However, that being said, you should then monitor it in some way, with some other of the tracking tools.
It is focused, first, on creating leads from a list of interests (hashtags) to turn them later into real leads (actionable customer information):
- Social Media Profiles
Once you have all this, you can automate the process of converting the leads into customers by automating the first level interactions, such as sending messages through Linkedin.
In summary, it is the most complete tool for Growth Hacking, and it is also inexpensive and has a trial license. However, you have to use it together with a tracking tool, like, for instance, finteza (coming up next) to track its results.
Growth Hacking Tool #2: Finteza
Finteza is a complete marketing tool for your website. You can not only track website traffic, but also build funnels and analyze user behaviors to drive conversions.
They provide accurate data about the loading speed of specific pages on your website. Their built-in advertising engine also enables you to run relevant ads on your website and drive revenue.
With detailed web and campaign analytics, you can accelerate the growth of your business. Check out their pricing plans here.
Growth Hacking Tool #3: AWeber
This is email marketing software. It is also very useful tools for email campaigns and newsletter creation. AWeber has rich features and impresses with its superior autoresponders. It automates the process of delivering personalized, professionally designed emails to targeted customers. You can set up schedules and send follow up emails.
Growth Hacking Tool #4: Bouncex
This is also known as Bounce Exchange. Its automated customer acquisition platform leverages its specialized “Exit-intent” technology. It propagates people based marketing (PBM) as a new revenue channel.
So, what makes it great? Bouncex has its own set of customer retention and website analysis tools. Its data hyper targets each visitor into strategic buckets when they are in the conversion funnel.
Growth Hacking Tool #5: Clicktale
Clicktale is a cloud based analytic system based platform. It enables you to visualize your customer’s journey on your website from their perspective. You can analyze their behavior with the help of heatmaps and reports. There is an individual session replay capability too. It helps you reduce abandoned cart rates and increase conversions.
Growth Hacking Tool #6: Clicktotweet
This provides you with a very easy way to track, share, and promote your content on Twitter. Businesses need to build their brand with the help of content marketing efforts. Clicktotweet has an easy-to-use dashboard to manage all your tweet links. It provides you with analytics to help you grow your influence and authority.
Growth Hacking Tool #7: CrazyEgg
CrazyEgg is a heat mapping tool. What can it do for your business, you ask? It helps you improve the functioning of your website. You can test new ideas and improve upon what has been working for you. You can fix the elements that hinder the growth. And you can track your visitors and find out the elements people click on and interact with.
Growth Hacking Tool #8: Customer.io
This helps you automate your product and brand messages to your customers. You can schedule messages and send them. And you can segment your customers and send personalized messages to them. The platform helps you understand how your clients deal with your messages. You can send triggered automated emails on specific behavior of a client.
Growth Hacking Tool #9: Drip
Drip is a marketing automation tool. It has a super intuitive interface. You can send custom emails based on user behavior. It allows you to segment your contacts on the basis of tags and events. Drip enables you to have a good look at your customers with a chronological timeline. It helps you create complex email marketing workflows.
Growth Hacking Tool #10: Gumroad
Gumroad is a great platform for creators. It is very helpful for artists, writers, musicians, graphic designers, etc. They can sell subscriptions, digital and physical goods, and pre-orders online with custom product links. The platform enables you to engage with your customers and see sales, audience growth and referrals on the dashboard.
Growth Hacking Tool #11: Hello Bar
Hello Bar is one of the best tools for lead generation. It helps you design messages for your visitors. You simply need to enter your website URL and you will be able to make display ads, install barcodes, and more. It displays text on your website. If your visitors click on bar displays it increases engagement.
Growth Hacking Tool #12: HubSpot
HubSpot is an extremely popular market automation tool, especially among medium to large enterprises. Its intuitive CRM platform allows a sales team to adapt to it without making significant changes to their workflow. It neatly organizes the communication you have with your customers. The platform tracks your deals, monitors performance of sales teams, and helps you manage all activities from a single dashboard.
Growth Hacking Tool #13: Keap
Keap is a solid growth hacking tool that you can use to give your small business a boost. Using it, you can automate various aspects of your business, including sales and marketing. Additionally, you can add SMS messaging to Keap to respond to your customers quickly. You can also send invoices, track payments, and more through the platform.
Growth Hacking Tool #14: Kissmetrics
Kissmetric enables you to deliver behavior bases engagement to your customers on every step of their customer journey. It has advanced customer tracking and analyzing capabilities.
What’s more, you ask? You can use it to determine and monitor the metrics that help you manage your business well. It turns information into actionable insights which is very useful.
Growth Hacking Tool #15: Klaviyo
This is a cloud based email marketing solution. Klaviyo integrates easily with multiple platforms, and also helps with audience segmentation, and performance reporting. You can send targeted emails based on purchase history and user behavior. It helps ecommerce marketers efficiently target and personalize their marketing campaigns while monitoring and optimizing ROI.
Growth Hacking Tool #16: Mailchimp
Mailchimp is a popular email marketing service. They offer generous plans for startups and can also handle large volumes of emails of big enterprises.
Want to know what else you can do with it? You can automate routine mailing tasks. And you can customize signup forms, segment your subscribers, and send blast emails or targeted emails based on their open/click history and set triggers.
Growth Hacking Tool #17: Marketo
Marketo is one of the leading marketing automation platforms. It has simplified and streamlined the different marketing processes for its users. Its drag and drop interface helps create professional email templates. You can test emails, create landing pages, integrate it with leading CRM platforms, use it for social marketing and more. Its strong suit is lead management.
Growth Hacking Tool #18: MixRank
MixRank is a crafty and smart spy tool. It helps you find your customers and new opportunities by data driven approach. It helps you create email and CRM alerts. And it provides real time updates on important signals. It can provide you data on existing clients, competitors and prospective customers. Enrich your data with new valuable datasets with MixRank.
Growth Hacking Tool #19: Mopinion
This is user feedback software for mobile apps and websites. You need to arm yourself with the user feedback to strategize better, to empower your digital teams, and to make better decisions. The software captures feedback in real time,analyzes the story of feedback data and creates reports for further action.
Growth Hacking Tool #20: MouseFlow
MouseFlow is user behavior tracking software. You can track clicks, mouse movement, and scrolling behavior of the visitors on your site. It helps you find out the pain points with session replays, heat maps and feedback campaigns. And it helps you segment the user by behavior, conduct split, A/B tests, and track your conversion funnels to find out the leakage points.
Growth Hacking Tool #21: Nimble
This is popular CRM software. Nimble excels in bringing together customer communication from different channels to one platform. It helps you focus on data organization, sales insights and customer engagement. And it helps you with contact management, sales and marketing automation, business intelligence and social listening.
Growth Hacking Tool #22: Olark
Olark is a popular live chat solution. Live chat can help you increase sale by providing support. It helps you monitor leads, gain information from customers, and effectively support sales teams. And it provides detailed reports with actionable insights for better decision making. You can customize the chat box.
Growth Hacking Tool #23: Optimizely
Optimizely helps you optimize the customer experience on your website. Its analytics tracks down user experience on your site and helps the user get more from the site. You can use it to determine which changes to your website will be more useful to the customer. It helps you get better SEO ratings too.
Growth Hacking Tool #24: Outbrain
Outbrain is a content discovery and ad placement platform. It has a pay-per-click model which helps businesses reach their targeted audience. You can promote your content on top sites. It is easy to use and implement. You can use it to enhance the reach of client’s ad campaigns through sponsored links.
Growth Hacking Tool #25: Pay with a Tweet
This helps businesses spread their brand awareness using social currency -you pay with a tweet. It lets visitors access your lead content or your landing pages without filling too many forms with personal information. Instead they can just share the content in their own social networks and get access.
Growth Hacking Tool #26: Polldaddy
Polldaddy enables you to create surveys and polls that match your budget, brands and your goals. You can create unlimited online surveys using easy to use survey editor. Polldaddy can help you analyze results in real time. You can customize how the surveys look. Put the survey link in the email or in the banner on your site, your choice.
Growth Hacking Tool #27: Qualaroo
Qualaroo helps you analyze customer decisions. It helps you discover new insights about your visitors. And it analyzes the actions they take on your website or app and helps optimize the user journey accordingly. You can deliver customized content to the visitors based on their behavior and location.
Growth Hacking Tool #28: SendGrid
SendGrid is a cloud based email delivery service. It helps businesses with transactional email management. It abides by anti-spam regulations, manages Sender Policy Framework (SPF), Internet Service Provider (ISP) monitoring, feedback loops, and domain keys. Learn all about open rates and link tracing. Its team is focused on email deliverability and compliance.
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Growth Hacking Tool #29: Sendwithus
This is a good solution for drip and transactional emails. Sendwithus makes it easy to interact with customers with its cloud based email template management platform. Manage all your emails using pre-made templates, test the versions which work with A/B testing.
Want to know the best part? It automatically inlines CSS for email client compatibility.
Growth Hacking Tool #29: SessionCam
SessionCam comes with a set of tools that help you analyze user behavior on your site so that you are able to optimize the experience for them. Features include session replay, aggregating user activity to create heat maps, and helping you map customer journey and more. You can understand the struggles, drop offs and anomalies in your conversion funnels.
Growth Hacking Tool #30: SnapEngage
SnapEngage is a powerful scalable chat software. It integrates well with workflow applications like CRMs, social media, and other ecommerce tools. Its API is open and customizable. It is a live chat software that can help you with user roles, team chats, monitoring, reporting, file exchange, SMS chat and more.
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Growth Hacking Tool #31: Sumo
Sumo helps you drive more traffic, collect more emails, and convert more customers. It helps you build a following, and track your success directly from your website. Its list builder helps you create attractive pop ups that appear before people leave the site. With built-in social media buttons on your site it makes sharing easier.
Growth Hacking Tool #32: Totango
Totango is a customer success analytics platform. It helps you track the struggles and health signal of the customer’s journey on the site. This cloud-based solution provides a simple infrastructure for customer success operations. It helps you manage customer relationship hierarchies across accounts, channel partners along product lines.
Growth Hacking Tool #33: Typeform
Typeform is survey software useful for creating online surveys. It is easy to learn. You can edit and arrange questions without much hassle. A customized look can be given to the surveys. Its drag and drop features give a lot of flexibility. It provides a free API to integrate it with other applications.
Growth Hacking Tool #34: Unbounce
Unbounce helps you create, publish, and A/B test your landing pages. It helps you improve the customer’s experience on the site. And it is a highly customized page building service. You can build and test unlimited number of pages. And you can get pages optimized for mobile. With a wide range of templates and features available for use, there is plenty to choose from.
Growth Hacking Tool #35: UsabilityHub
UsabilityHub helps you design your website in a better way. It puts your site through different kinds of tests which determine different aspects of usability. You can use different tests to measure how well designed your site is. And you can recruit your own testers or use the testers from the hub.
Growth Hacking Tool #36: Vero
Vero is an effective email marketing automation tool. It is event-action driven email platform. You can use it to bring your engineering, product, and marketing teams together. And you can collect and harness your data to create communication that really delivers value.
So, why does it matter? Well, data-driven automated communication personalizes your customer’s experience.
Growth Hacking Tool #37: VWO
VWO or Visual Website Optimizer is an A/B testing and conversion optimization tool. Its easy-to-use interface makes A/B testing pretty easy. You can choose from different types of testing campaigns and add test criterias that you want. Its “idea factory” function helps you create better test ideas. It provides you heat maps and clickmaps along with geo targeting and behavioral targeting.
Growth Hacking Tool #38: WebEngage
WebEngage is a cloud based marketing automation platform. It can automate your communication to the user all through the different stages of his lifecycle. You can use emails, in-app messages, web messages, text messages, and browser messages to connect. And you can drive conversions with hyper personalization, segmentation, cross channel engagement and more.
Growth Hacking Tool #39: Colibri
Colibri provides you a set of growth hacking tools for inbound marketing, SEO, social signal monitoring, and content marketing. You can improve your visibility on social media, and monitor who is talking what about your brand. Participation in ongoing discussions is easy. The platform helps you contact your prospects and influence their buying decisions.
Growth Hacking Tool #40: Zapier
Zapier is an online tool to connect different apps and automate the workflow. It helps move the information between different apps. You don’t have to open and manage different apps separately. There is no need to build integrations. Linking different web apps is easy. It has a lean and useful dashboard.